Go build America!

Go Build America, an industry-driven, image-building program set to launch nationally in December, aims to succeed where other initiatives have fallen short. Based on state-level programs that have helped to boost enrollment in local technical education programs, Go Build hopes to rebrand and promote the entire construction industry via a multiplatform public-relations campaign. It will maximize the use of video-enhanced social media, a lively and information-packed website, ads, grassroots outreach and other carefully crafted elements. The aim is to convey a clear message to targeted audiences.

Read More Here